Archive

Lucid Racing

Processed with VSCOcam with c2 preset Processed with VSCOcam with c2 preset Processed with VSCOcam with c2 presetI’m for having fun at bike races. Taking yourself too seriously, although great for others, tends to ruin it for myself. Fortunately for me – and others like me – there’s cyclocross.

Cyclocross involves three things : Bikes, Fun and Beers. Lucid Racing fulfills these obligations and then some, making a formidable ‘cross force that can only be dealt with by high-fives, hand-ups and heckles. As you can see from the photos above, the ‘Team Photo Shoot’ turned out a bit more fun than other’s I’ve taken part in. Of course, having it done at the Sponsor’s Brewery didn’t hurt.

For the 2013/14 Season we’ll be sponsoring these fine Gentlemen and keeping you up to date on all their shenanigans. We’re proud to say that the livery they sport was designed by us and made right here in MN by another one of our favorites – Podiumwear. In addition, Stellar Bags and Omnium Bike Shop have come forth to make sure these guys get the very best in cycle-sport equipment available.

Be sure to watch for the Orange n’ Blue at this weekend’s ‘cross races and if they’re riding past you, heckle the shit out of em.